You are not special. You are not a beautiful or unique snowflake. You are the same decaying organic matter as everything else. – Tyler Durden, Fight Club. Gary Vaynerchuk could tell you that his personal brand is worth millions, but heʼs modest. My friend and PodCamp co-founder, Christopher S. Penn, often refers to branding by [...]
Business is War and Peace
“Business is war.” the traditional language of business certainly makes it sound that way: winning the competition, getting market share, beating up suppliers, locking up customers. There are the victors and the losers. But today in doing business, you have to listen to customers, work with suppliers, keep good relations—even with competitors. That does not [...]
Insurance in Business English
Insurance is very closely related to foreign trade. In international trade, the transportation of goods from the seller to the buyer is generally over a long distance by air, by land or by sea and has to go through the procedures of loading, unloading and storing. During this process it is quite possible that the [...]
Offer and Counter-offer in Business English
An offer is the expression of the wishes of sellers or buyers to sell/buy particular goods under stated terms (including quantity, price, time of shipment, terms of payment,etc.). Offers that can result in actual sales are vital for business transactions. According to their finality, offers used to be divided into two types: definite offer ( [...]
