Social media is hot. And for businesses it represents a marketing opportunity that transcends the traditional middleman and connects companies directly with customers. This is why nearly every business on the planet—from giants like Starbucks and IBM to the local ice cream shop—are exploring social media marketing initiatives.
A year ago, businesses were uncertain about social media. Now it’s here to stay and companies are rapidly adopting social media marketing. Much like email and websites first empowered businesses, social media is the next marketing wave.
If you’re in charge of marketing your business, you’ll want to closely examine the following pages. My team turned over every rock, looking for the “not so obvious” findings among this content-rich data. We set out to uncover the “who, what, where, when and why” of social media marketing with this report. Nearly 1900 of your peers provided the kind of insight you won’t find elsewhere.
If you’re still unsure about social media marketing, I hope that these findings will help push you over the edge. If you’re already on board, examine what your peers are doing (and use this study to persuade others).
